Ruha 01 is a modern and mechanical serif typeface and it results from the development of the RUHA stencil. Being the first typeface of the family, sets the basic concepts to be developed further, on each version to come. The serifs are hairline, the stress is vertical and the letterforms contains an high contrast between the thin and thick strokes. The strongest historical connection is the Roman du Roi, as a developing of a French cut with this modern letterforms and proportions. Ruha 01 typeface was designed from this concept and experimentation with stencils maintaining the same structure with different typographical and stylistic properties. The main typographic proportion are connected with the modern typefaces, like Didot or Bodoni where the letterforms are inspired from the point nib pen design approach but maintaining the previous structure of the stencil and modulate letterforms.

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